FREQUENTLY ASKED QUESTIONS
Sisterlocks is a trademark company founded in 1993 by Dr. JoAnne Cornwell. The Home Office is in San Diego, California, and there are trained practitioners and Certified Training Associates in over 30 other states. The company has developed an innovative approach to marketing its natural hair care system to African American women. The company motto says it all: “Sisterlocks is not about a hairstyle, it’s about a lifestyle.” Sisterlocks invites women who are interested in self-empowerment and cultural self expression, to embrace a natural hair care system that is self-affirming and truly gorgeous.
The company has three divisions: hair services, training, and a product and accessories line. The Sisterlocks business philosophy is intended to enhance not only the self image of African American women, but also their self-awareness and their bottom line. For example, Sisterlocks uses innovative approaches when marketing its hair care system that have a strong emphasis on education and offers business opportunities to those inclined to become Certified Sisterlocks Consultants. When people inquire about Sisterlocks, the Home Office sends out free packets about the system that include pictures, answers to frequently asked questions and information about what to expect from any Certified Consultant who does their hair. When it comes to training, the Sisterlocks company insists that instruction is done in person. Unlike some hair care systems, you can’t learn Sisterlocks by simply viewing a tape. The one-on-one interaction promotes sisterhood, and a sense of community responsibility for how the newly-acquired skills will be carried out. This is the cornerstone of the cultural values that Sisterlocks embodies. Once Sisterlocks Consultants are trained and certified, they become part of a national registry where they have access to ongoing retraining opportunities, receive referrals to help build their client base and become distributors for the Sisterlocks line of maintenance products.
After your Sisterlocks have been established , follow the instructions carefully provided by you by your consultant to ensure your Sisterlocks stay in place. Don't use any non-Sisterlocks products or heat-styling tools on your hair, and stick with the schedule provided by your consultant to get your locks retightened on a regular basis.